Media Strategy. Storytelling. Audience Experience.
I help interpret how audiences move through media — what they discover, how they feel, and why they return.
About
A strategist shaped by screens, stages, and audiences.
I bring 11+ years of programming strategy experience across TV, FAST, and streaming, alongside graduate study in media, entertainment and creator industries, strategic storytelling, audience engagement, and entertainment branding.
As a USC Annenberg graduate student in Communication Management, my coursework focuses on how platforms, studios, and brands build entertainment identities, engage audiences, circulate content across markets, and create strategic narratives in a fast-changing media landscape.
My perspective is also shaped by theatre and live performance. I’m interested in how stories move people — whether through a programming schedule, a streaming platform, a musical performance, or a live audience exchange.
Experience
Where strategy becomes audience experience.
Media Strategy & Programming
11+ years across television programming, streaming, and FAST channel strategy — with experience in scheduling, audience flow, content performance, and platform positioning.
Graduate
Study
USC Annenberg work in media, entertainment, and creator industries, with emphasis on entertainment branding, audience engagement, transmedia storytelling, international marketplaces, and strategic self-branding.
Creative & Performance Lens
Theatre audience experience, singing, live performance, story interpretation, and emotional communication.
My work connects media systems, audience behavior, and emotional storytelling.
Strategic Focus
Content. Audience behavior. Platform performance.
My work sits at the intersection of content, audience behavior, and platform performance. I focus on how programming decisions shape discovery, engagement, viewing time, and long-term audience return.
My programming strategy work spans a broad range of streaming and FAST channel environments, including entertainment, sports, live, kids and family, single-IP, and niche-audience channels. I translate performance data, content libraries, platform context, and client goals into recommendations that improve content flow, viewer engagement, and return behavior.
Medium-term, I am interested in consulting in programming strategy, streaming optimization, and entertainment audience strategy. Long-term, I hope to pursue doctoral research on platform logic, audience behavior, entertainment branding, and media systems — bridging industry practice with communication scholarship.
Storytelling & Performance
Why performance shapes my strategy.
Theatre has shaped how I understand communication at its most immediate level. A performer changes a phrase, an audience responds differently, and the meaning of a moment shifts. That live exchange influences how I think about media strategy: audiences interpret, feel, and participate.
My interest in musical theatre began with The Phantom of the Opera, where I first experienced how a story can create emotional complexity without offering easy answers. That experience continues to shape how I think about audiences as interpreters who bring memory, emotion, and context to every story.
Today, that same interest carries into my work in television, streaming, and FAST media. Whether through a programming schedule, a platform experience, or a live performance, I am interested in how stories create meaning for audiences.
Selected Work
Projects at the intersection of strategy, story, and audience.
TV Programming Strategy
Audience flow, schedule design, content positioning, and performance-informed recommendations for streaming and FAST environments.
The Playbill Project
A personal storytelling artifact translating self-branding into a theatrical narrative format.
Audience & Storytelling Research
Graduate work exploring strategic storytelling, entertainment branding, narrative persuasion, audience engagement, transmedia campaigns, and media meaning-making.
Media + Performance Reflection
Ongoing exploration of how theatre, music, and live performance inform audience strategy and communication.
Contact
Interested in media strategy, audience experience, or storytelling-driven communication? Let’s connect.